Maison Etiquette & Protocol

Established in 2020, Maison Etiquette & Protocol is a distinguished training institute dedicated to modern refinement, timeless decorum and professional conduct. Founded byMeryem Lahmar, a UK-certified and licensedetiquette expert, the institute is headquartered in Dubai and proudly serves clients worldwide. Accredited and validated by KHDA and DET,our institute specializes in:
– Luxury hospitality
– Business & corporate etiquette
– Diplomatic protocol
– Social etiquette & savoir-vivre
– Youth Etiquette
At Maison Etiquette & Protocol, our fundamental commitment is to deliver unique content and an unrivalled learning experience. Every Masterclass and training program is crafted with care and finesse, tailored to meet your specific needs.
Our meticulously designed programs are tailored for adults, children and corporate teams, delivered both online and in person—at our Dubai institute, at a venue of your choice, or across the GCC region, Asia, Europe and Africa.
Each program upholds international standards of excellence, blending modern approaches with classic refinement to ensure a truly transformative experience. From fine dining etiquette and social decorum to corporate leadership and international protocol, our expert trainers create a bespoke learning experience that meets the highest standards.
We offer a wide range of training courses, bespoke programs and tailor-made support, available as private one-on-one sessions, group
masterclasses or workshops. Designed for high-profile individuals, families and professionals, our trainings empower clients to achieve success in both social and professional spheres — all with complete discretion.

WHY CHOOSE OUR TRAINING COURSES?

Each program is tailor-made, taking into account your specific and unique needs.

We are certified, supported and validated by prestigious international academies and organisations in England, Canada and France.

We have the latest, up-to-date international trends to support your journey toward becoming the best version of yourself.

Our sessions are interactive and practice-oriented to ensure that the skills acquired are applied immediately.

OUR STRENGHTS

We share knowledge that is genuine, authentic and refined —content of impeccable accuracy and integrity, true to its essence and enduring in value.

To better serve you and create a unique experience, we pursue excellence through continuous improvement. Our commitment is to deliver impeccable service and master every detail.

We cultivate an environment that embodies joie de vivre and respect for our employees, customers and partners—demonstrating fairness and consideration for our surroundings and reflecting the true spirit of our institute.

FOUNDER

Meryem Lahmar, founder of Maison Etiquette & Protocol, is a renowned etiquette and protocol consultant as well as a passionate, visionary entrepreneur. With recognized expertise in Civility, Savoir-vivre and Finishing Touch, she has distinguished herself in the industry through her dedication to providing high-quality, bespoke services.

Driven by a deep passion for human resources and interpersonal relationships, Meryem is committed to promoting civility, respect and elegance in all professional and personal interactions.

Her mission is to empower individuals and professionals to reach their full potential by providing personalized training and superior-quality guidance.

Before founding Maison Etiquette & Protocol, Meryem Lahmar gained extensive experience in various multinational corporations worldwide. Her career has been distinguished by her essential role in managing large-scale projects and organizing prestigious official events, where she has collaborated with numerous public and diplomatic figures.

Having traveled to over 50 countries and engaged with diverse cultures, Meryem developed a profound understanding of intercultural etiquette. This invaluable expertise now serves as a cornerstone of her work at Maison Etiquette & Protocol.

“The vision of Maison Etiquette & Protocol is to democratize etiquette learning, by transforming standards of behavior and codes of conduct into powerful resources for the development of social and interpersonal skills. We aim to change misperceptions about the etiquette being old-fashioned, obsolete or reserved for society’s elite. Our aim is to make etiquette accessible to all individuals and professionals, in order to embrace it as an essential asset in their personal and professional journey.”

MERYEM LAHMAR